Custom Research

Formulating your growth strategy:answering the questions you need to ask

Unravelling your competitive advantage in an increasingly interconnected world is complex.We help our customers make sense of that complexity.

We understand what is important to you in planning your growth strategy.

BMI Custom Research: delivering
tailored insights and strategic support

Where should we invest? What are the risks? How big is the potential market?
MARKET OPPORTUNITY ASSESSMENT
Market sizing
Risk outlook
Scenario development
How are our competitors performing? Where is there a gap in the market?
COMPETITIVE INTELLIGENCE
Competitive landscape
Competitor SWOTs
GAP Analysis
How do we navigate risks in this market? What are the buying habits of our customers?
GO-TO-MARKET SUPPORT
Regulatory framework
Customer spend profiles
Channel strategy
Is the market fully aware of our proposition? How can we improve our external messaging?
THOUGHT LEADERSHIP
Brand awareness
Develop competitive positioning
Customer engagement
Get Started

Market Opportunity Assessment

Customer challenge

“We need to present to our senior management our ideas on new market opportunities, how we plan to compete with our competition and which markets we should focus on as part of our strategic planning for next year. How can BMI support us?”

Why BMI Research?

Access to in-house global data forecasts and ongoing project data from BMI’s tracking of major infrastructure projects will highlight key market growth opportunities.

Expertise in combining risk analysis and market opportunities across infrastructure, energy, power, ICT and transport will support planning for new growth and will help plan ahead for competition.

Project Outcome

Identify best opportunities in the client’s core markets of infrastructure, energy, power, ICT and transport.

Articulate data centres as new high growth opportunity – supported by forecasts.

Competitive Intelligence

Customer challenge

“We need a better understanding of how our competitors and peers are serving the enterprise market. We also need to learn from best practice, which will help us generate new product development concepts and plan for potential future challenges that will impact our market. Can BMI help us with an ongoing competitive intelligence tracker?”

Why BMI Research?

Dedicated quarterly tracking of international telecommunications markets provides a platform for this study

Existing understanding of market challenges faced by enterprise market across sectors, supported by BMI’s complete portfolio of industry research.

Project Outcome

Report to strategy team on performance of key peers and competitors and their strategic direction

Generate new product development ideas for strategy team and provides a basis for learning from best and worst practice.

Go-to-market Support

Customer challenge

“We need to support our growth strategy of launching a series of new products in new markets. We need to benchmark the viability of launching a similar range of products across different markets to evaluate which of these offers the best opportunities in the short- and long-term. Can BMI highlight key market trends in these new markets?”

Why BMI Research?

Deep understanding of global pharmaceuticals markets based on over 30 years of experience in producing country reports covering the industry across developed and emerging markets.

Proprietary data-sets on size of pharmaceuticals markets in over 100 countries.

Project Outcome

Project in the medium and longer-term potential growth of biosimilar products across a range of markets.

Assess regulatory frameworks and potential channels to market.

Thought Leadership

Customer challenge

“We need to showcase our expertise in the ICT market and in particular to prove that we understand the latest global technology developments. We do not currently engage regularly enough with our customers. How can BMI help us to structure a regular dialogue with our clients and partners?”

Why BMI Research?

Dedicated ICT team monitoring latest trends and developments will give a credible, dynamic and independent view.

Access to in-house ICT data and forecasts that can support key trends.

Project Outcome

Comment on latest ICT trends that will impact the insurance sector through a programme of articles and blogs sent directly to clients and partners.

Support an ongoing dialogue with customers through thought leadership, which will demonstrate expertise within the firm.

Get Started

BMI has been the most trusted source in identifying the macroeconomic trends across countries, and monitoring the country risk.

- Head of Competitive and Market Intelligence - SAP

It greatly covers a number of verticals from both global and regional perspectives, provides some data/insights that can hardly be found elsewhere. Moreover, and what´s also very important, BMI has always been very reliable and responsive.

- Vendor Management Team - IBM

BMI allows us to go to clients with more knowledge and drill down into specific insight in various industries. It allows us to be several paces ahead when we meet with new prospects.

- Director - KC Chamber

BMI provides us and Marsh clients/prospects with a recognized, authoritative and unbiased source of intelligence and advice that complements and extends Marsh's insurance-based offerings to clients.

- US and Canada Practice Leader - Marsh

Trusted by global businesses

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