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Decathlon Taps Into Growing Sports Spending In Indonesia

Growing spending on sports and outdoor activities is prompting sports retailers such as Decathlon to expand into Indonesia. The large and growing young adult segment is also incentivizing the entry into the country as this age segment is the group that prefers spending on experiences over material goods.

decathlon

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Events

Key Consumer Themes in 2017

Analysts

Nick Jotischky

Head of Custom Research
Country Risk | London

Michelle Berman

Head of Consumer Research
Retail | London
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