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Economic Liberalisation Bodes Well For Myanmar's Untapped Alcohol Market

The economic liberalisation of Myanmar has led to an uptick in foreign investment in the country's beverage industry, with Yoma Strategic Holdings announcing its joint venture with Pernod Ricard to produce and sell whiskies in Myanmar. Alcohol consumption in Myanmar is expected to pick up, albeit from a low base, due to rising disposable incomes and favourable demographics, and we note considerable opportunities in the spirits category. However, political risks due to ethnic tensions will continue to weigh on investor sentiment in the country.

Economic Liberalisation Bodes Well For Myanmar's Untapped Alcohol Market

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Analysts

Josh Holmes

Senior Consumer Analyst
Consumer | London

Nick Jotischky

Head of Custom Research
Country Risk | London

Michelle Berman

Head of Consumer Research
Retail | London
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