Ziehm extends reach in China with new office in Guangzhou
Ziehm Medical Shanghai (ZMS), a subsidiary of the German mobile C-arm manufacturer, Ziehm Imaging, has opened a branch office in Guangzhou, China. The second office in the country will allow ZMS to further increase Ziehm's brand awareness in the market and serve customers in Southern China with an enhanced product and service offering.
ZMS has experienced rapid growth in the Chinese market over the last few years and has established its brand in the Chinese medical devices market against large competitors, such as Siemens, GE Healthcare and Philips. This success, among others, resulted in a 75 per cent growth rate for the company in 2012.
Chinese medical device imports continue to show sustained growth. The latest monthly trade data reveals that medical device imports grew by 20.8 per cent in US dollar terms in the 12 months to December 2012, taking the running annual total to US$10,329.0 million. Growth was slightly lower than the 26.6 per cent rise recorded for the whole of 2011. Imports of diagnostic imaging apparatus, by far the largest import sector, grew by 15.0 per cent to US$4,740.9 million. According to Espicom analysis, Germany has consistently been the second largest supplier of medical equipment to China over the last five years.