Trivento Malbec Achieves Considerable Growth In UK Off-Trade
News: Trivento Malbec has secured its position into the top five Argentine wine brands in the UK off-trade, reports Food Bev. The wine brand has recorded 204% growth in value against 21% in category growth. The rise has been attributed to the increased awareness of Argentine wines, especially Malbec, which has played a key role in the significant growth of Trivento. Trivento has achieved a 3.4% category share to make it the third largest Argentine brand in grocery companies such as Tesco, Sainsbury's and Ocado.