Staples Announces Runa Acquisition

News: US-based office supplies retailer Staples has confirmed an agreement to purchase US e-commerce startup Runa for an undisclosed sum, reports TechCrunch. Runa specialises in e-commerce personalis ation technology , and its acquisition by Staples is part of the retailer ' s efforts to better compete with its office supply rivals in the online space. All staff currently working for Runa will be transferred to the new operation, and Staples has confirmed that it will also be looking to hire additional personnel.

BMI View: Tablets have been phenomenally successful in the retail market in the US, first through Apple's iPad, but by 2013 there is a deeper market with competition from vendors producing devices running Google's Android OS and Microsoft's Windows 8. Research by the Pew Research Centre indicates that the deepening of the tablet market has helped to drive penetration rates higher. It reported significant increases in penetration of tablets among US adults, with growth accelerating from mid-2012 as cheaper Android devices, and Apple's own iPad Mini, hit the market.

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Geography: United States

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