Rolls-Royce To Debut New Collection
News: Saudi Arabia-based Mohamed Yousuf Naghi Motors, the sole dealer of Rolls-Royce cars in the kingdom , has announced that the Ghost Black and White Bespoke collection will be first launched in Saudi Arabia. The special edition vehicles, which are part of the Rolls-Royce Bespoke Programme, come with either a black or white exterior. The carmaker's Bespoke Programme has the highest uptake in the Middle East region globally.
BMI View: Luxury cars continue to sell well in Saudi Arabia. Rolls-Royce is seeing strong demand for its luxury Phantom and Ghost models in Saudi Arabia. While BMI has identified the growing acceptance of volume brands as a trend in the GCC states, there is still consistent demand for premium products.