Mendor has appointed Merck Serono as the UK distributor covering the diabetes market.
Finland-based Mendor's first product, a blood glucose meter the Mendor Discreet, is a device that contains all the components for daily blood glucose measurements, including the meter, 25 strips and a lancing device in an integrated device. The product is designed to simplify the lives of people with diabetes who regularly need to test their blood glucose levels. The two companies are planning a UK launch of the product in March 2012.
In addition to the CE-marked Mendor Discreet blood glucose meter, the patient also gets a licence for the Mendor Balance, an advanced self-care application. The Mendor Balance allows the diabetic to see the full picture of their treatment, and helps in recognising and setting personalised improvement targets. The data produced by the application gives healthcare professionals an evidence-based platform for discussion with the patient.
The partnership adds to the list of distribution agreements Mendor has signed recently, including partnerships with EBN Sina in Qatar and Mediq in the Baltic region. To support a further expansion, Mendor is continuing negotiations with several major international players in the global diabetes market and to launch several new markets during 2012.