Ito Calls Honda Fit Automaker’s Most Important Car

News: Japanese automaker Honda Motor ' s President Takanobu Ito described the redesigned Fit as the automaker ' s ' most important car ' at its launch in Japan, reports Automotive News. Ito expects the Fit hatchback, crossover and sedan variants will see the biggest sales growth in North America. However, Ito did not provide a sales target for the region. The third-generation of the small car is important for the carmaker ' s US expansion plans on the back of its fuel efficiency and a longer body and bigger interior. The Fit will be launched in the US in spring 2014. Ito expects the Fit ' s global sales to reach 1.5mn units by 2016.

This article is tagged to:
Sector: Autos
Geography: Japan

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