News: Food company Dabur India has announced it has entered the packaged milkshake market in the country under its Real brand, reports Economic Times. The company has test-launched the new fruit-flavoured milkshakes in Delhi and Punjab, and intends to expand the offering to other parts of India.
BMI View: The attractiveness of the Indian food market will maintain industry dynamism and drive food consumption levels. A dynamic industry is likely to fuel competition, which would in turn heighten marketing and promotional spending, and drive down the price of non-essential, added-value items. Such a trend would drive food spending in value terms, with higher volume sales offsetting slightly lower per-unit sales prices.