Pakistan's soft drinks industry, particularly the carbonates segment, is expected to grow strongly over our forecast period. To 2016, we expect carbonates volume sales to grow at a compound annual rate of 3.1%, with per capita consumption growing to about 12 litres. Relatively low per capita consumption will leave a lot of room for growth as incomes steadily rise .
|Pakistan - Carbonated Soft Drinks Sales (mn litres)|
PepsiCo and The Coca-Cola Company 's franchise bottler in Pakistan , Coca-Cola Pakistan (CCP) , are expected to invest heavily in the country over the next few years. Pepsi has a number of franchise partners in Pakistan that manufacture its flagship products. I ts Pakistan business is predominately based around soft drinks, although more recently it has been investing into snacks, which is of course a major part of its global business. Indeed, s ome of its snacks are now manufactured in Pakistan. Turkey-based Coca-Cola Icecek acquired a 49% stake in CCP in 2008 and sees Pakistan as one of its most promising markets. CCI is expected to invest in Pakistan as it looks to challenge PepsiCo's long-held dominance .