Custom Research

Formulating your growth strategy:answering the questions you need to ask

Unravelling your competitive advantage in an increasingly interconnected world is complex.We help our customers make sense of that complexity.

We understand what is important to you in planning your growth strategy.

BMI Custom Research: delivering
tailored insights and strategic support

Where should we invest? What are the risks? How big is the potential market?
MARKET OPPORTUNITY ASSESSMENT
Market sizing
Risk outlook
Scenario development
How are our competitors performing? Where is there a gap in the market?
COMPETITIVE INTELLIGENCE
Competitive landscape
Competitor SWOTs
GAP Analysis
How do we navigate risks in this market? What are the buying habits of our customers?
GO-TO-MARKET SUPPORT
Regulatory framework
Customer spend profiles
Channel strategy
Is the market fully aware of our proposition? How can we improve our external messaging?
THOUGHT LEADERSHIP
Brand awareness
Develop competitive positioning
Customer engagement

BMI has been the most trusted source in identifying the macroeconomic trends across countries, and monitoring the country risk.

- Head of Competitive and Market Intelligence - SAP

It greatly covers a number of verticals from both global and regional perspectives, provides some data/insights that can hardly be found elsewhere. Moreover, and what´s also very important, BMI has always been very reliable and responsive.

- Vendor Management Team - IBM

BMI allows us to go to clients with more knowledge and drill down into specific insight in various industries. It allows us to be several paces ahead when we meet with new prospects.

- Director - KC Chamber

BMI provides us and Marsh clients/prospects with a recognized, authoritative and unbiased source of intelligence and advice that complements and extends Marsh's insurance-based offerings to clients.

- US and Canada Practice Leader - Marsh

Trusted by over 4,000 businesses worldwide

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