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Value Over Volume In Declining Beer Market

Intense competition and changing consumer preferences are hurting a number of China's major beer companies. Despite it being the world's largest market in terms of beer consumption volumes, Asahi is looking to exit its stake in Tsingtao as these tough market conditions weigh on sales. Carlsberg looks to be the likely buyer and having turned around its own Chinese operations, would be well-placed to help Tsingtao. Whether Carlsberg can gain a greater voice in Tsingtao's strategic direction may make or break this deal.




Key Consumer Themes in 2017


Michelle Berman

Head of Consumer Research
Retail | London

Nick Jotischky

Head of Custom Research
Country Risk | London


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