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CEE Alcoholic Drinks: Lower Risk, But Fewer Growth Opportunities

The Central & Eastern Europe region contains some of the most attractive markets from an alcohol consumption per capita standpoint, with well-established traditions and culture centred around local beer brewing. Many of the states in the region are members of the EU and have score well in the Risks category, making it a safe investment destination. Given that consumption is already high, this however limits growth opportunities over the short-term,. The Non-EU markets are poised for faster growth, but also contain much riskier business environments, with the alcohol industry subject to political pressure in Russia and Turkey, for example.




Key Consumer Themes in 2017


Michelle Berman

Head of Consumer Research
Retail | London

Nick Jotischky

Head of Custom Research
Country Risk | London


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