China remains a hugely important investment destination for many of our clients. It is the most populous country in the world and the largest importer and exporter of goods. China is the largest recipient of foreign direct investment in the Asia-Pacific region, while a large number of the country's up-and-coming companies also invest enormously overseas. Our coverage – using our unique Total Analysis model – ensures that our clients make sound investment decisions in the country. We keep them informed of the latest market moves and political developments as part of our 'top-down' and 'bottom-up' perspective. They also benefit from in-depth analysis on 24 of China's most important industries. We provide interactive data and forecasting alongside detailed and risk-assessed analysis from our results-proven research teams. Our aim is for you, as our client, to feel totally at ease doing business in China.
China Country Risk
Reports that the IMF will vote to include the CNY in its special drawing rights (SDR) basket by the end of November reflect a notable success for the embattled PBoC, as well as a symbolic milestone in China's rise to global economic prominence. However, we do not believe that the move will provide significant support for the CNY over the medium-term, and retain our forecast for the currency to average CNY6.68/USD in 2016.
Xi Jinping has largely consolidated his leadership position, and we believe that he is firmly in control of the Communist Party. This means that policy-making will remain highly centralised and generally cohesive over the medium term. While there remain divides on how to manage the economy, we believe that an increased emphasis will be placed on monetary stimulus as growth...
China Operational Risk Coverage (9)
China Operational Risk
China Operational Risk
BMI View: China's enormous domestic market and globally integrated supply chains will see the country continue to attract huge interest from foreign investors over the next five years, regardless of a number of legal, regulatory and bureaucratic obstacles inherent in the country's business environment. The sheer size of China's economy and population mean that it will remain an attractive market for foreign investors, as evidenced by the country boasting the largest foreign direct investment inflows of any developing country worldwide. Nevertheless, an uptick in indiscriminate terror attacks across the country and an ongoing slowdown following credit-fuelled economic expansion will continue to...
China Crime & Security
China Crime & Security
BMI View: China's appeal as an investment destination is boosted by the relative absence of major security risks which threaten everyday business operations. Terrorist activity does occur, but it is largely confined to remote western regions, while crime rates in key cities are generally similar or lower than comparable urban areas in other countries. Interstate conflict is a greater concern, but China's considerable capacity for self defence deters any attack on the mainland. Organised crime poses some risk to business activities, largely through money laundering and the promotion of corrupt practices among law enforcement and the political elite. However, the primary concern for businesses in China is endemic cybercrime, against which the government does not provide adequate protection. The impact of cyber attacks on business operations, combined with China's volatile international relations,...
China Labour Market
China Labour Market
BMI View: Although the labour market in China is tightly regulated with regards to contracting foreign workers and the rate of employer social security contributions, it remains the largest workforce in the world and is set to remain so for the foreseeable future, despite the country's demographic decline. In addition, China has made rapid progression in terms of education provision since the beginning of the 21st century, and now produces the most university graduates in highly sought-after technical disciplines, which ultimately reduces the need for foreign investors to import labour in the first instance. As a result...
BMI View: China boasts an extensive and well-developed logistics network which has benefited from significant investment in order to enable it to meet the demands of the country's rapid economic growth. There is good coverage of both utilities and transport infrastructure, with supply chains particularly gaining advantage from the quality of freight mode options and extensive maritime and air trade links. Although expansion of industry and trade volumes will be hindered by the economic slowdown, the demands of key economic sectors and supply chains will continue to place a strain on the logistics network. Consequently, the risk of disruption to business operations due to electricity and water shortages, road and port congestion, and workers strikes, will remain pertinent over the medium term. China...
China Trade & Investment
China Trade & Investment
BMI View: Foreign investors in China are able to take advantage of the country's huge domestic market, investment incentives in high value-added sectors and research and development expenditure and relatively stable political environment. Nevertheless, corruption within business and politics remains pervasive in spite of targeted anti-corruption initiatives, and intellectual property protection remains weak. State-owned enterprises enjoy preferential treatment over foreign entities in areas such as credit allocation, taxation and legal protection. Taking these factors into consideration, BMI awards China a score of 52.4 out of 100 for overall Trade and Investment Risk, placing the country 13th out of 38 states in Asia....
China Industry Coverage (23)
BMI View: China's weight in the global agricultural sector is swelling, as the country has a growing impact on international production balances and prices. China will maintain its appetite for key commodities for the foreseeable future, with particular potential for production growth in sugar, dairy and livestock. High demand growth, strong government support and the potential for investment and consolidation in these industries will help them outperform in the coming years. However, the agribusiness sector is experiencing challenging times,...
BMI View: We expect a rebound in auto sales in 2016 as the recent tax cut for the purchase of small cars helps to boost consumer sentiment and leads to a rise in sales. We forecast auto sales to grow 4.4% in 2016 to 24.3mn units.
|Passenger Car Sales|
|f = BMI forecast. Source: CAAM, BMI|
The ongoing rebalancing of the economy towards consumption rather investment-led growth will see the passenger car continuing to outperform CVs over 2016-19....
China Commercial Banking
|Date||Total assets||Client loans||Bond portfolio||Other||Liabilities and capital||Capital||Client deposits...|
China Consumer Electronics
BMI View: We had downgraded out forecast in the previous report to reflect the general economic slowdown and the diminished growth prospects due to saturation in key categories such as smartphones, tablets and television sets. However, we hold a positive view of the Chinese consumer electronics market in 2016 and beyond as the sheer size of the market coupled with various rising consumer segments will lead to overall growth in the market. We believe vendors will be able to capitalize on economics trends and increase sales. Income growth and socioeconomic reforms announced by the government in late 2013 will boost consumption in the medium termand allow retailers to target higher margin premium device sales growth.
Headline Expenditure Projections
Computer hardware sales: USD77.5bn in 2015...
Defence & Security
China Defence & Security
BMI View: China's defence industry and military are currently undergoing substantial changes on the back of President Xi Jingping's sweeping reform and modernisation agenda. The promotion of greater civil-military integration will spur military industrial innovation and expand the technological capabilities of the domestic defence sector; however, we note that this process will be slow, and that the country will continue to look to import more technologically advanced equipment throughout our forecast period. Owing to rising regional tensions emanating from the South and East China sea...
Food & Drink
China Food & Drink
BMI View: China's consumer outlook remains bright throughout our forecast period to 2019 despite the ongoing economic slowdown, as the government seeks to rebalance the economy towards consumption. Rising incomes will therefore create strong opportunities in packaged food and soft drinks, especially focusing on premium products targeting the aspirational upper middle class. The alcoholic drinks and mass grocery retail sectors will be more challenging, due to the anti-corruption crackdown for the former and strong competition from online retail, combined with intense competition, for the latter.
Headline Industry Data
2015 food consumption local currency = +15.8%; compound annual growth rate (CAGR) forecast between 2014 and 2019 = +14.7%.
2015 alcoholic drinks value sales (...
China Freight Transport
BMI View: The Chinese economic slowdown will continue and the impact of net imports of commodities will intensify, affecting the freight sector with weaker than previously expected commodities imports. Iron imports will remain depressed on the back of a weaker steel production. However, private consumption will continue to be robust, exports continue to decline but at a slower pace amid some signs of improving foreign demand supporting freight volumes. Road will continue to remain the most important freight mode, also helped by consumer demand. We maintain a below-consensus growth forecast for China, including a 5.9% real GDP expansion in 2016.
The slowdown in the Chinese economy will result in the GDP growth averaging 5.9% over the next decade as opposed to the 10.1% average seen over the past decade. The growth rate is at the slowest annual rate...
China Information Technology
BMI View: The Chinese IT market is poised to return to high single digit growth in 2016 once again after a general slowdown in 2015 due to a slightly weakened economic outlook. We maintain the view that China will continue to post strong growth and sales numbers in the IT market and its various subsectors. The supportive and forward-looking policy environment combines with market fundamentals to provide strong growth prospects resulting from the size of the population, rising incomes, relatively low penetration of devices and solutions and a supportive policy environment. There is however downside risk,...
BMI View : China's construction sector is undergoing a structural slowdown as the country shifts from an investment driven model, which focused on fiscal stimulus measures targeting the infrastructure sector. Opportunities remain substantial, however, given the country's large infrastructure deficit and ongoing reforms to spur private investment and improve regional connectivity through its One Belt One Road initiative.
Key Trends And Developments
China's construction sector will grow by an annual average of 4.7% between 2015 and 2019, a marked slowdown relative to the 9.3% registered 2010-2014. We have long held the view the sector will see an inevitable slowdown as Beijing steers the economy towards more consumption-led growth, as opposed to an...
BMI View: China's insurance market continues to present enormous growth potential. Although the volumes of premiums written in both the life and non-life sector are high, actual rates of penetration and density remain low and coverage is limited, particularly in rural areas of the country where access to formal financial services is in many cases still underdeveloped. Household income rates continue to rise and while economic growth has slowed, China's economy remains one of the fastest growing globally, supporting our forecasts for healthy growth in insurance premiums. Other positive structural trends, such as an expanding and ageing workforce and strong rate of urbanisation also underpin strong growth forecasts.
China Medical Devices
BMI View: While the market will still offer major potential, the high growth rates of the past decade are looking increasingly unsustainable, as economic growth slows and pricing pressures increase. Even so, the market will remain one of the most attractive in the Asia-Pacific region. We believe that multinationals with well established manufacturing and R&D operations in the country will be best placed to take advantage of future opportunities.
|Total (USDmn)||Per Capita (USD)||...|
BMI View: China's mining sector will face ongoing challenges from low mineral prices over the coming years. Government supported consolidation will support production growth, but, depleting reserves, falling ore grades and the relatively short life span of domestic mines will further drive outward Chinese investment.
Oil & Gas
China Oil & Gas
BMI View: We maintain our bearish outlook on China's long-term crude oil and liquids production, as low oil prices continue to prompt the country's largest producers to cut spending and pare back high-cost production. The outlook for gas is more positive, with greater exploitation of China's vast unconventionals potential and introduction of several policies in favour of gas-use expected to lead an uptrend in both gas production and consumption through to 2025. Despite macroeconomic headwinds, China will remain a sizeable consumer of energy, notably crude oil, which will be dictated by the pace of new storage construction over the coming quarters.
BMI View: The Chinese petrochemicals industry was already witnessing a slowdown in H115, but the yuan devaluation and the stock market crash will have a significant effect on activity over the near term. The export boost gained through devaluation will be offset by slackening domestic demand and long-standing issues of over-capacity in some segments, particularly in the light of mounting environmental concerns, could result in project delays, lower capacity utilisation and potentially some plant closures.
China's economic troubles are set to cause multiple problems for the petrochemicals industry. The fall in the value of the yuan will saddle Chinese businesses with significant foreign-exchange losses at a time of rising debt burdens and slowing growth. Low global interest rates and tight domestic credit conditions have prompted Chinese firms to borrow from abroad and the yuan's...
Pharmaceuticals & Healthcare
China Pharmaceuticals & Healthcare
BMI View: Provincial and county level healthcare markets in China will become increasingly important for multinational pharmaceutical companies. This follows government reforms to channel patient volumes to local medical facilities as well as the saturation of the major hospital markets in tier one cities. Foreign firms seeking to make this shift will have to navigate the significant variances across provinces, strong competition from local drugmakers as well as the low levels of disease awareness among the rural populace.
Headline Expenditure Projections
Pharmaceuticals: CNY608bn (USD99bn) in 2014 to CNY688bn (USD108bn) by 2015; +13.0% in local currency terms and +9.2% in USD terms.
Healthcare: CNY3,594bn (USD583bn) in 2014 to CNY4,079bn (USD640bn) in 2015...
BMI View: This quarter, we have upwardly revised our gas-fired power generation forecasts to take into account the gas pricing reform implemented by the government, which will see materially lower gas prices for the country's businesses and industrial users. In turn, this will serve to marginally reduce coal-fired generation in the power mix - in line with government efforts to curb coal use.
China Real Estate
BMI View: China's property market is suffering from oversupply due to years of high levels of development. Rising demand is not sufficient to drive up rental rates. The government is restricting development activity in 2015 and 2016 in the retail sector with the aim of balancing supply and demand. E-commerce firms and foreign entrants to the markets are expected to be key drivers of demand.
China's real GDP growth has been falling since 2010 from a high of 10.6% to 6.7% in 2015 and is forecast to continue falling to 5.9% in 2016. BMI forecasts the growth in real GDP to remain at this level for the...
BMI View: The strong leadership and commitment of China to climate change policy witnessed at the UN COP21 negotiations serves to reinforce our positive outlook for the country's renewables industry. Although there are still some hurdles facing China's renewables expansion, we expect the country to lead the global renewables industry - in terms of total installed non-hydro renewables capacity - throughout our 10-year forecast period.
BMI View: During a difficult 2015 for China, robust household income growth has been one of the few silver linings to the country's slowdown. This translates well into continued retail sales for the coming 2016 year, supported by rising incomes and strong employment. However, this will be a slight drop off from 2015 as the slowdown begins to take its toll. We expect private consumption growth to outperform the remainder of the economy and...
BMI View: In 2016, China's shipping sector is poised to enjoy a healthy year and the country's ports once more dominate the global top 10, a scenario which is not set to change any time soon. The outperformer in y-o-y tonnage terms is set to be one of China's smaller ports, the port of Basuo with annual gains of 8.3%, while the country's two largest ports at Shanghai and Shenzen are pencilled in to register steady box and tonnage growth over the next 12 months. Growth is predicated on the fact that China will remain one of the world's most attractive consumer stories over the next five-to-ten years, underpinned by several structural...
BMI View : China has officially entered the 4G era in 2015 with greater than anticipated subscriber growth. Large subscriber bases will provide ample room for operators to generate revenue and 4G subscriber growth has mainly been generated through the migration of existing 3G customers to LTE networks. Government efforts to invite private competition into the fixed and mobile sectors, as well as mandate the state-owned operators to reduce data prices and improve network speeds will be positive for growth in the Chinese telecoms market.
|4G Subscription Growth Propels Mobile Market|
|China Mobile Market Forecasts|
BMI View: China is home to one of the largest tourism markets in the world. A growing middle class and expanding range of international transport connections have facilitated the development of a huge outbound travel market while China National Tourism Administration estimates domestic tourism accounts for some USD620bn of tourism revenue. We are forecasting healthy growth in the tourism industry throughout our forecast period to 2020, though we do note that regional political tensions and concerns regarding a slowdown in the Chinese economy could impact upon growth potential.
BMI View: The abrupt rise in population and urbanisation has put a strain on Chinese water resources. China is using up water at an unsustainable rate, with many of the country's rivers having disappeared over the past few decades. Over-extraction is a huge issue and is particularly prevalent in the north, where water resources per capita are decreasing at an alarming rate. We therefore anticipate that over the longer term, desalination will account for a larger share of the country's total water supply mix. However, this will only be true of the wealthier coastal regions with large industrial hubs, as otherwise the cost-risks would outweigh demand requirements.