Mobile Money And Hybrid Payment Systems Increasing SSA's Addressable E-Commerce Market
Consumer & Retail / Africa / Thu 23 May, 2024
In Sub-Saharan Africa, e-commerce is adapting to low bank account ownership by integrating mobile money and hybrid payment systems. With only 3% credit card and 24% debit card ownership in 2021, services like Safaricom’s M-Pesa and MTN's MoMo are pivotal, offering mobile money accounts to all consumer groups. Hybrid payment systems combine online