Brandless Taking Industry Cues From Successful FMCG Startups
Corporates / Wed 02 Aug, 2017
New FMCG startup Brandless is targeting a number of trends in the industry that will offer it strong growth potential over the next five years. In particular, low costs, direct-to-consumer subscription model, niche branding, appealing to 'millennial' preferences and limiting choice will all help to boost sales.
July 2017 saw the official launch of