Quick View: Primark Looks To Take Advantage Of Hungarian Consumer Market
Consumer & Retail / Hungary / Mon 03 Jun, 2024
The Latest: On May 28 2024, the Irish fast fashion retailer, Primark, opened its first store in Hungary after announcing plans in 2019 to expand in Central and Eastern Europe (CEE). This store opening marks Primark's 17th international market and makes Hungary its sixth market in the CEE region.
Implications: Known for its competitive prices