Time For Lego To Go Online
Consumer & Retail / Global / Fri 15 Sep, 2017
Lego posted disappointing results in the first half of 2017, pushing the world's largest toymaker to cut 1,400 jobs and simplify its complex organisation structure. To boost its sales and revenue we believe Lego will have to delve deeper into leisure experiences such as virtual-play, online gaming and theme parks/movies in line with changing