SSA Household Goods Trend: E-Commerce Providing A Platform For Imports And SMEs
Consumer & Retail / Africa / Wed 29 May, 2024
Despite growing demand, supply of furniture and furnishing in Sub-Saharan Africa remains limited. This has resulted in imports providing a key role in meeting domestic demand; however, the expansion of e-commerce is allowing both importers and small- to medium-sized enterprises (SME’s) to be more competitive in local markets. Consumers are also