Rapidly Expanding Wealthy Consumer Drives Luxury Demand
Consumer & Retail / Kenya / Fri 11 Aug, 2017
The luxury goods sector is poised for robust growth in Kenya, driven by the country's rapidly expanding wealthy consumer base. Kenya is well-positioned to accommodate multinational conglomerates seeking to establish a footprint in the emerging sub-Saharan Africa (SSA) luxury market. We believe increased purchasing power, as incomes rise and the