Asia

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Competitive Landscape To See Uptick In Indian Drugmaker Presence

The Middle East and North Africa (MENA) region presents a comprehensive opportunity for Indian drugmakers to secure future revenue earning opportunities. Generic drugmakers from India will seek to take advantage of the growing demand for essential medicines throughout the MENA region, an area that remains largely untapped. Targeting 'brand awareness', the construction of new manufacturing facilities and the establishment of joint partnerships with local firms are strategies that can be used to boost company footprint in a region where a strong existing preference for branded products exists among both prescribers and consumers.

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