Reckitt Benckiser To Target BRIC Markets

News: UK-based consumer goods firm Reckitt Benckiser (RB) is tagetting quick entry in the BRIC markets, CEO Rakesh Kapoor told The Economic Times. The company is also planning to renew its focus on its fastest growing health and hygiene brands, including antiseptic soap and liquid Dettol and Strepsils lozenges, Kapoor said. RB is concentrating on emerging markets and fast-growing brands in order to counter slow growth in Europe and North America.

Reckitt Benckiser To Target BRIC Markets

News: UK-based consumer goods firm Reckitt Benckiser (RB) is tagetting quick entry in the BRIC markets, CEO Rakesh Kapoor told The Economic Times. The company is also planning to renew its focus on its fastest growing health and hygiene brands, including antiseptic soap and liquid Dettol and Strepsils lozenges, Kapoor said. RB is concentrating on emerging markets and fast-growing brands in order to counter slow growth in Europe and North America.

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