Oracle Partner Hub Will Improve Competitiveness In Local IT Market
In August 2013, Oracle opened its first partner hub in Nigeria in collaboration with Interdist Alliances , a platinum level member in the Oracle Partner Network. The partner hub is part of Oracle's aggressive plan to expand its operations in Nigeria to effectively compete with some of its key rivals that are already established in the country. Nigeria's IT market is forecast to grow rapidly over the medium term on the back of strong macroeconomic fundamentals , a major incentive for global technology firms seeking new growth front iers amid stagnation in their traditional markets .
Interdist Alliances will run the partner hub from its offices in Lagos. The hub integrates Oracle Studio, Oracle Academy and Oracle ISV Migration Centre. It will also enable Oracle to increase the number of made-in-Nigeria solutions tailored to meet local needs. The technology giant views product localisation as a key strategy for its expansion in Nigeria and across Africa.
Oracle lags its key rivals, such as SAP and IBM, in Nigeria's budding IT market, although some its solutions are already deployed across multiple industry verticals in the country by a network of local partners. The company identifies poor logistics and infrastructure as some of the reasons why it took longer than anticipated to debut in Nigeria. However, we expect the launch of the partner hub and the implementation of an aggressive growth plan to improve the firm's prospects in the country.
|Strong Growth Ahead|
|Nigeria Software Sales (US$mn)|