Brazilian PC Growth Turns To Tablets
Tablet computers account ed for around 4.2% of the Brazilian computer market in 2012, helping to boost the total number in the market to 118mn, around 60 % penetration . The lower price of the devices is putting them in the hands of more consumers and chipping away at the growth in notebooks. The changing dynamics of the market reflect the developing use of technology and availability of communications infrastructure to allow the advancement of such services. BMI sees the developing telecoms industry as key to the expansion of the country's IT market .
The data on tablet growth in the market were part of a wider study undertaken by the Fundação Getúlio Vargas (FGV) in São Paulo, which reported that IT spending among medium and large enterprises has tripled over 18 years. In 2012, companies invested 7.2% of their revenues in IT, according to the study, with approximately BRL24,200 (US$11,976) spent on IT per employee.
The FGV study suggest that the rate of growth in computers will see Brazil hit its 100% PC penetration target in 2015, a year earlier than previously predicted. Much of this has been generated by the wider availability of tablets, which grew 11% in 2012 in a total of 22.6mn devices sold in the market. There were around 5mn tablets in 2012, as more manufacturers looked to emerging markets for growth. BMI expects tablets to help maintain the hardware sector's growth over our five-year forecast period, boosting the overall market growth.
|Hardware Underpinning Future Expansion|
|Brazil IT Market Growth By Segment (%)|